Beef Jerky, BiFi, and Peperami – world-famous meat snacks that are recognized for their superior quality. For decades now, global family business Jack Link’s has relied on Schröter’s innovative technology made in Germany for its production operations. Joining forces, they are driving success in Europe.
Partners for top-quality snacks: Jack Link’s and Schröter
Jack Link’s began in 1986 as a small family-run business in the USA specializing in the production of beef jerky. The vision was clear from the start: to produce high-quality protein snacks with a unique taste. Thanks to this approach, the company has continued to grow and is now a global player with more than 3,500 employees and a presence in over 40 countries.
In 2008, Jack Link’s ventured into Europe. The final breakthrough came in 2014 with the acquisition of the legendary brands BiFi and Peperami, which are particularly well known in Germany, Great Britain, and Scandinavia. Today, Link Snacks is one of the leading suppliers of snacks in Europe.
The well-known BiFi mini salami has been produced for many years at Jack Link’s European production center in Ansbach in Bavaria. This successful product, which has since been expanded to include numerous varieties such as BiFi Roll or BiFi Currywurst, is synonymous with premium quality and unmistakable taste. From the very beginning, Schröter Technologie has played a key role in production by ensuring that the systems meet the high standards of US customers.
The connection between Jack Link’s and Schröter goes back to 1996, when Schröter first supplied thermal treatment systems for BiFi production in Ansbach. Since then, a close and successful partnership has developed, based on mutual trust and innovation.
At the heart of the collaboration are Schröter’s CLIMAjet® KR-MAS systems, which were developed for the precise thermal treatment of meat products. These systems make it possible to precisely dry and smoke small calibers such as BiFi mini salami. The innovative combination of horizontal and vertical air flow results in uniform drying, which not only guarantees product quality but also optimally controls weight loss.
The plant at the Ansbach site has continued to develop in recent years to meet growing demands. Engineers and meat technologists from both companies worked closely together to perfect the systems in terms of energy and air technology. The results speak for themselves: maximum efficiency, top quality, and a consistent end product that meets the taste expectations of consumers worldwide.
The success in Ansbach led to Jack Link’s also trusting in Schröter’s proven technology for its new production site in the small town of Guben in Brandenburg. In the first construction phase, 16 rooms were built, eight of which were initially equipped with state-of-the-art CLIMAjet® KR-MAS climatic smoking systems. These systems, each with a capacity of 48 racks, enable the production of an impressive 2.5 million BiFi mini salamis per week. Each system was specially tailored to the requirements in Guben to ensure the highest production standards while integrating future automation options.
With the new plant in Brandenburg, Jack Link’s is demonstrating its commitment to growth, innovation, and the future of the company on the European market.
But it is not only the company itself that benefits. The Guben region and the surrounding communities are experiencing an economic upturn thanks to the new facility. The creation of numerous new jobs is strengthening the local economy and making Guben a new location for production of meat products in Germany.
The investment in state-of-the-art Schröter equipment allows Jack Link’s to significantly increase its production capacity while ensuring the highest quality.
The collaboration between Jack Link’s and Schröter is synonymous with innovative and high-performance production solutions. The systems are designed for maximum efficiency and enable resource-saving processes. The plant in Guben sets new standards in production and contributes to the company’s long-term competitiveness. State-of-the-art technology not only ensures quality, but also guarantees sustainable and economical production.
- Founded: 1986
- Locations: Company headquarters in Minong, Wisconsin, USA. 40 locations worldwide
- Employees: more than 3,500 globally
- Product portfolio: protein snacks such as BiFi, Peperami, and Beef Jerky
- Web: www.jacklinks.eu